Copywriting - How To Tap Into The Psychological Factors (PART 1)

I’m going through Yanik Silver’s ultimate copywriting workshop.

It contains a huge stack of DVDs and a few large folders that will guide you step-by-step on how to create unstoppable copywriting income with nothing other than your keyboard or your pen.

What I’d like to share with you today is about 11 hidden psychological motivators to generate maximum sales.

Here are a few copywriting tips that will increase your conversion rates:

• Tell Stories. Most successful people in network marketing would attest to the fact that the reason why they are successful in their line of work is because they are able to tell captivating stories that captures the heart of their prospects or downlines (hence the term - ‘tell story, drink coffee, make money!). In Internet marketing, we are selling to human beings and human beings love stories. Copywriting is salesmanship in PRINT and having the ability to captivate your reader’s minds will keep them glued to the sales letter and subsequently convert more sales.

• The reason why. Which is more convincing? $1.99 for a bottle of Coke? OR… Quench your thirst TODAY with Coke? It is based on one important keyword - the word BECAUSE. It’s funny how human beings tend to respond to something - a cause when there is a reason why to back it up. It doesn’t matter how absurd the reason is (for example: Vince Tan/Gobala/Melvin Ng’s SendUsTo.US firesale).

• Specificity. The human brain works better when there are facts and figures that back up a certain claim. When you compare these two different headlines, you will find a subtle difference in the effect: Discover How I Made Over $60,000 Online In Over 3 Months OR Discover How A 22-Year Old Janitor Made $69,324 Within 93 Days Online. The latter is the winning headline.

• The Truth! Nothing is more disarming than telling people about the truth about something. According to Yanik Silver, everybody knows that no single product in the world is perfect. There is bound to be flaws or something that is ‘not enough’. When you are open about it and you tell the truth to your prospects, it keeps their skeptical mind glued to the screen. It has to be believable also because as they read through it, they will go, “Hmm, yeah… um hmm, okay… right…” all the way to the end of the sales letter… and guess what - the sales come in.

(TO BE CONTINUED……)