Copywriting - How To Tap Into The Psychological Factors (PART 2)

Ready for more killer copywriting tips for your killer sales letter? (Please refer to part 1)

• Tapping into the curiosity factor. What better way to get prospects interested with your product than to tell them a story that will tickle the curiosity within them, enticing them to read further.

Here is a good example: when you are selling information products, you can tap into their curiosity by offering them teasers of the product, hopefully it will give them a solution to their problems but NOT the entire problem. Get the idea? In your sales copy, you can tell them things like: How you can get ANY girl/guy to go out on a date with you using the ____________ techniques!

• Authority. People are naturally skeptical when they read a sales letter. If you can establish yourself as an authority or an expert on the subject, you would’ve won half of the battle.

Selling things online is both easy and difficult at the same time. When we buy something from a store like a TV for example, you would normally buy from a salesman whom you are comfortable with. If the salesman gives you an uneasy feeling, you will probably run away from him. When you are online, the ‘physical’ experience is not there and trust and rapport has to be build through your words rather than your physical charm.

The good news is, in the online world, you are almost invincible behind the keyboard so use it to give yourself more authority and say the things you would be afraid to say to another person in real life.

More to come…