Effective Copy Used By A Beggar Increased ‘Sales’

I got this story from a forwarded email. Check Out This Story:

A blind boy sat on the steps of a building with a hat by his feet. He held up a sign which said: ‘I am blind, please help.’ There were only a few coins in the hat.

A man was walking by. He took a few coins from his pocket and dropped them into the hat. He then took the sign, turned it around, and wrote some words. He put the sign back so that everyone who walked by would see the new words.

Soon the hat began to fill up. A lot more people were giving money to the blind boy. That afternoon the man who had changed the sign came to see how things were. The boy recognized his footsteps and asked, ‘Were you the one who changed my sign this morning? What did you write?’

The man said, ‘I only wrote the truth. I said what you said but in a different way.’
What he had written was: ‘Today is a beautiful day and I cannot see it.’

Do you think the first sign and the second sign were saying the same thing?

Of course both signs told people the boy was blind. But the first sign simply said the boy was blind. The second sign told people they were so lucky that they were not blind. Should we be surprised that the second sign was more effective?

Moral of the Story: Be thankful for what you have. Be creative. Be innovative. Think differently and positively.

Can you imagine? By changing one attention grabbing headline you can easily increase your ’sales conversion’ by a few hundred percent (considering that the beggar’s hat has barely empty before, and afterwards his hat was filled with coins).

I guess any attention grabbing headline that triggers the emotions always work better than a headline that just states plain facts.