Fermented Grape

I like applying this marketing principle and I believe in it very strongly - it is the ability to market your product your own way, even if it goes against what the majority believes.

Here is a case study on how this company - Fermented Grape markets their products:

Fermented Grape is an online wine selling business that has pending licensing in 16 states and they have established their distribution channels in Hong Kong and Ireland.

They sell wines that are handcrafted by boutique wineries located in Sonoma and Napa Counties of Northern California. These regions contain established production facilities  which also happens to be the greatest wine producing region of the world.  In fact, when you look at the wine produce in the states, 80% of wine are actually produced in this region alone proclaiming their supremacy in the wine industry.

Now as we all know, having the best product in the world means squat if you do not have an effective method when it comes to marketing your product. There’s this old saying that goes - create a better product and your customers will beat a path to your doorstep, right?

This statement is no longer true as 21st century marketing has become more competitive than ever, with customers being bombarded with endless advertising online and ‘offline’. You need to be able to communicate your value to your prospects if you want to stand out.

Here’s how Fermented Grape executes their marketing formula:

You see, what makes their marketing angle so unique is that they use cartoons to stand out from amongst the crowd.

They claim that their company is being snubbed by typical wine enthusiasts and they have applied a unique expression depicting their attitude. You see, most corporate establishments forget that their customers are human beings. They need to relate to them by tapping into the ‘human touch’ and let people know that they are not stiff corporate suits who are out to get their money. Corporations who emphasize the need to connect with their customers on a personal level will no doubt gain an advantage in the market.

If you observe the cartoon logo on Fermented Grape’s website, you will see a fun looking ‘grape’ that they use to convey the fact that the company is a fun loving company that goes against the wine establishment’s kind of logo - it shows that they are promoting a different attitude towards wine buying and drinking.

A terrific marketing strategy indeed!

Their philosophy is simple. They aim to communicate the fact that wine drinking can be a really fun affair as people gather together and taste great wines - reminding them of the beauty and the splendor of the region of Sonoma and Napa County.

Even though I may not be wine enthusiast, but after looking at their website I feel compelled to take up wine tasting as a hobby… Ha ha!

So if you are a wine enthusiast, make sure you check out their website to order great tasting wines.